Fake AF
This is not “fine jewelry.” This is fabulous jewelry — and we’re done pretending otherwise. Lab-created. Man-made. Engineered. Synthetic.
Call it whatever you want — it sparkles harder than most mined stones, and costs a hell of a lot less.
You’ve been lied to.
They charge $300 for moissanite.
$200 for lab-grown sapphire.
And $50 for cubic zirconia that costs them pennies.
Why? Because they think you don’t know the difference.
Because they bank on you not asking.
But here’s the truth:
CZ isn’t trash. Moissanite isn’t rare. Lab stones aren’t luxury.
They’re just damn pretty — and stupid affordable when no one’s scamming you.
So we made Fake AF:
A line that gives you lab-created sparkle,
perfectly cut CZ,
and flawless shine in real metal —
for prices that don’t play games.
This is your no-pressure, no-stress, wear-it-lose-it-buy-another jewelry.
The ring that costs $40 but looks like $4,000.
The earrings that survive the pool, the party, and the Uber home.
The fake tennis bracelet that makes your “real” one jealous.
You're not here to pass.
You're here to look good, feel good, and spend smart without apologizing for it.
Fake AF isn’t lying.
It’s not pretending.
It’s just giving you what the rest of the industry is too fake to admit:
✦ Sometimes fake is better.
✦ Always cheaper.
✦ And when it's done right — absolutely unstoppable.